In our July newsletter, we share the motivating design story behind Ettlin Spinnerei und Weberei GmbH & Co. KG – we spoke to the company’s marketing manager, Jasmina Hrustanovic. Plus, the Baden-Württemberg International Design Award is celebrating its 30th anniversary! We’re in the process of preparing an extensive exhibition. It’s holiday season – and we’ve got some great new book recommendations from our Design Library for you again.

The Design Center team


30 years of competition focused on the success factor design!
We’re turning the clock back and presenting many of the products that have won awards since 1991 in an extensive exhibition!
Domenico Farina, a designer at AMF in Fellbach, and Stefan Lippert, managing director of UP Designstudio in Stuttgart, who have themselves numbered among the award-winners more than once, explain why design counts in an interview.

Be sure to make a note of the upcoming dates for our design award.
We look forward to your visit!


30 Years of the Baden-Württemberg International Design Award
Exhibition at Haus der Wirtschaft

Steinbeis Hall, 1st floor
22 September to 20 October 2021
See the next newsletter for further information

Focus Open 2021
This year’s award ceremony for the state design award will be held
at The Forum in Ludwigsburg on 8 October 2021!

See our website for further information.

GmbH & Co.

The textile specialists

Ettlin Lux demonstrates how woven textiles and light can interact with captivating effect. The brand from textile manufacturer Ettlin develops project-based lighting solutions as well as its own products, like luminaires or mirrors that play with light in three dimensions. Another area of activity: textile-based sensors.
Click here to read our very interesting conversation with Jasmina Hrustanovic, marketing manager at Ettlin Spinnerei und Weberei GmbH & Co. KG.


Book recommendations from our Design Library


Author / Ed. Prof. Dr. Daniel Martin Feige
Stuttgart, avedition 2020

What is music, why does it play such a big role in our everyday lives – and what has it got to do with design? The book introduces key basic concepts of the aesthetics of music, discusses classic positions in the philosophy of music and, last but not least, presents key musical styles and musicians from the past and present. Because the book largely dispenses with technical explanations of harmonics and rhythm, it is also aimed at readers and music lovers with no technical knowledge in these areas; recommendations for further reading and an extensive discography add the finishing touches.
Prof. Dr. Daniel Martin Feige is a trained jazz pianist and philosopher and teaches at Stuttgart State Academy of Art and Design (ABK Stuttgart), where he is Professor of Philosophy and Aesthetics in the design department. In addition to numerous books and anthologies, he has also published more than 30 essays on the philosophy of music. (avedition)


Author / Ed. Peter Dabbs
London, Laurence King Publisher 2021

The first publication devoted purely to styling, this book will help students and professionals to understand the process and style their own consumer-focused products. The clear text and annotated illustrations guide the reader through a structured professional styling process that has been broken down into digestible stages. Each stage examines and illustrates what designers should be focusing on, how to evaluate what has been designed and how to then optimise it if required. Readers will also learn how to analyse and critique the styling of competitors, as well as their own work, and can use this awareness to confidently produce superior designs in less time. (Laurence King Publisher)


Schriftmischung als Reiz in der Typografie
Author / Ed. Philipp Stamm
Basel, Birkhäuser Verlag 2020

For typographers and designers, combining typefaces is one of the great challenges and, at the same time, a constant temptation: should it be done extravagantly, only to a limited extent or preferably not at all? Which fonts harmonise with one another, which don’t? Which complement or even enhance each other? The specialist literature isn’t much help. () (Birkhäuser Verlag)