MANUFACTURER
SWAROVSKI-OPTIK AG & Co. KG
Absam, Austria
swarovskioptik.com
DESIGN
formquadrat GmbH
Mario Zeppetzauer
Harry Müller
Linz, Austria
formquadrat.com
Most children are naturally curious and enjoy being outdoors and observing animals. MY Junior binoculars, with their robust housing and no-compromise optical performance and quality, have been specially developed for this age group. With seven times magnification and a lens diameter of 28 millimetres, they allow children to see squirrels, buzzards and similar animals up close. The child-friendly ergonomic design ensures a secure grip and comfortable, stable viewing for extended periods.
JURY STATEMENT
This is a great way to introduce children to serious outdoor equipment for analogue nature observation. The colour scheme — glacier blue or hunter green — is friendly and gender-neutral. Despite their unique nature, the binoculars are still recognisably part of the Swarovski family.