CLIENT
Hölscher Wasserbau GmbH
Haren/Ems
hoelscher-wasserbau.de
DESIGN
schmitz Visuelle Kommunikation
Wuppertal
hgschmitz.de
To mark its 65th anniversary, the company specialising in networked groundwater management solutions undertook a major relaunch of its corporate identity. The redesign aimed to visually underscore the company's strategic emphasis on quality and expertise – including its commitment to achieving water neutrality on all construction sites by 2030 – as well as strengthening its market position. In addition to the tagline, a key element of the new image is a stylised wave symbol, integrated into the company name and present throughout the design as a green-blue motif. A modern visual identity, a new website featuring an image film, and a revamped employee magazine focusing on work environments complete the company's unmistakable brand image.
JURY STATEMENT
Even complex and multifaceted water-related topics, such as treatment stages, are presented graphically so that non-experts can understand them. The complete visualisation leverages a unified corporate design that strengthens the brand and ensures consistency across all media platforms.