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public design, urban design
“GEMÜ Headquarter”
Directional signage system

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CLIENT

GEMÜ Gebr. Müller Apparatebau GmbH & Co. KG
Kupferzell
gemu-group.com

DESIGN
bureau claudius hog
Stuttgart
bureauhog.com


The new headquarters of this industrial enterprise features an open and transparent design. The signage system reflects this approach, using custom-designed pictograms and symbols to help people intuitively navigate the space and understand how it's used. The crisp elements in polished stainless steel are only obvious when you look for them. The system is seamlessly integrated into the architecture, reinforcing its identity.


JURY STATEMENT
This is a very well-designed system that fits flawlessly into the building and follows a solid and thoughtful concept. The letters and symbols are sized for rapid recognition, while the material used keeps everything feeling light, airy, and unobtrusive. The arrows pointing around corners are a pleasing design touch.