The Baden-Württemberg International Design Award, or Focus Open for short, is one of the most prestigious German design competitions with an international orientation. Its transparent conditions of entry make it particularly interesting for small and medium-sized companies with innovative product or service concepts. Besides innovativeness and design, the six expert jurors also evaluate criteria such as ergonomics, functionality, user experience or ecology. Focus Open thus presents a cross-section of the current state of professional design and redefines the benchmark every year.