Service design
Bosch Brand Guide Online
Brand and design platform
Credits: Robert Bosch GmbH
Picture 1, Picture 2
Manufacturer
Robert Bosch GmbH
DE-70839 Gerlingen
www.bosch.com
Design
Inhouse
Bosch Corporate Design Team
and United Digital Group
DE-70839 Gerlingen
www.bosch.com
Generally speaking, companies with an international presence and diversified business units struggle with the consistency of their brand’s visual identity. That’s why Bosch has developed an online guide that staff and external service providers can access immediately; user-specific direct entry points provide a fast route to the appropriate building blocks and guidelines. The materials include style guides, icons and templates for printed materials, trade show appearances and digital presentations, as well as front end kits for designing websites or interfaces. The central brand and design platform decreases the duplication of work and reduces both application errors and the use of obsolete guidelines, thereby safeguarding the company’s identity and image. The development of the online guide is based on a comprehensive UX survey and usability testing.
Jury
A very good tool, designed with a global audience in mind and intuitive to use. The online platform is valid across the group and is indicative of just how important consistent design is for a company. In addition, the quality of the guide’s graphics matches that of the elements it contains.
Picture 1, Picture 2
Manufacturer
Robert Bosch GmbH
DE-70839 Gerlingen
www.bosch.com
Design
Inhouse
Bosch Corporate Design Team
and United Digital Group
DE-70839 Gerlingen
www.bosch.com
Generally speaking, companies with an international presence and diversified business units struggle with the consistency of their brand’s visual identity. That’s why Bosch has developed an online guide that staff and external service providers can access immediately; user-specific direct entry points provide a fast route to the appropriate building blocks and guidelines. The materials include style guides, icons and templates for printed materials, trade show appearances and digital presentations, as well as front end kits for designing websites or interfaces. The central brand and design platform decreases the duplication of work and reduces both application errors and the use of obsolete guidelines, thereby safeguarding the company’s identity and image. The development of the online guide is based on a comprehensive UX survey and usability testing.
Jury
A very good tool, designed with a global audience in mind and intuitive to use. The online platform is valid across the group and is indicative of just how important consistent design is for a company. In addition, the quality of the guide’s graphics matches that of the elements it contains.