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Alexander Schlag
Managing Partner
Yellow Design GmbH
Pforzheim und Tokio, Japan
1993-99 Studied at the Hochschule für Gestaltung in Darmstadt and at the Metropolitan University of Manchester
1999 iploma in product design and industrial construction, parallel product designer at Designpraxis Diener in Ulm
since 1999 product designer in the interdisciplinary team of Yellow Design / Yellow Circle (Cologne and Pforzheim)
since 2001 Head of the Pforzheim office
2009 Foundation of the Tokyo office
2011 Founding of Yellow Design GmbH in Pforzheim with Prof. Günter Horntrich
2023 Sole shareholder of Yellow Design GmbH in Pforzheim and Tokyo
Alexander Schlag is managing partner - since 2023 sole shareholder - of Yellow Design GmbH | Alexander Schlag, based in Pforzheim and Tokyo. Previously, he was a product designer at Designpraxis Diener in Ulm in the field of high-tech consumer products and capital goods (overlock sewing machines, electronic components, highly integrated home technology, etc.). Shortly after joining the Yellow Design office in Pforzheim, he managed complex projects for commercial uses for end users and capital goods and took over the management of the office in 2001.
Since then, Alexander Schlag has been responsible for strategy, concept and design for international projects for brands in the FMCG segment such as Wella, Glaxosmithkline, BAT; the technical consumer segment such as Daikin, Falk, Fissler, Pelikan, or the capital goods segment such as Bruker, Omicron, Schroff, Polyrack, etc. The holistic process in design is of particular importance to him. The focus of his work today is on the development of utilization concepts, brand portfolios, design strategies and consulting for both industrial and interior design projects. This includes in particular the area of European-Japanese cooperation.
Alexander Schlag regularly gives lectures and publishes on multisensory perception and its consideration in industrial and spatial design. Alexander Schlag is a member of the German Society for Sensory Science DGSENS. He is also a member of several juries.