General information design stories...

Together with his team, Michael Schmidt designs everything from lamps to office furniture, outdoor kitchens and gas meters. In fact, it was one such device that recently earned his firm code2design a Focus Open Silver award. Besides working at his own design studio, Michael Schmidt is also innovation manager at Franz Schneider Brakel (FSB). A conversation about the interaction between design and innovation...

Ettlin Lux demonstrates how woven textiles and light can interact with captivating effect. The brand from textile manufacturer Ettlin develops project-based lighting solutions as well as its own products, like luminaires or mirrors that play with light in three dimensions. Another area of activity: textile-based sensors…

Pinion is actually a technology company and produces complex gearboxes for bikes. Even so, design plays a major role in the agile development processes that take place in the interdisciplinary team. Industrial designer Dirk Stölting is part of that team. Find out more...

Design quality isn’t a question of size – as Kathrin Schüle demonstrates with her office for visual design. At the same time, she can fall back on a tried and trusted network of specialists – and when it comes to digital concepts, her husband, a freelance software and IT specialist, is on board too. That makes for compelling implementations...

Good design doesn’t just need to encourage adaptations by the user, it has to signal its adaptability as well – says Michael Daubner, managing director of wd3. The Stuttgart firm develops new furniture and tools for what is commonly referred to as the office. But Michael Daubner takes a more universal view ...

whiteID is an important go-to for makers of children’s products, because besides design services the agency delivers one-stop product developments as well. They’re surprisingly complex – and we’re not just talking about the child seats. Andreas Hess, one of whiteID’s managing directors, explains why in our latest Design Story…

When it comes to bike lights, Supernova is an innovation leader and has won the Focus Open Gold multiple times. The company’s founder, Marcus Wallmeyer, is actually a designer – and a long-distance cyclist. It all started with an empty tomato puree can – find out why in our interview with Marcus Wallmeyer…

Without strategy, design is just short-lived superficiality…

Slogdesign has been a permanent part of Baden Württemberg’s industrial design landscape for more than two decades. But the Biberach-based firm’s expertise is broader based than that and encompasses communication design too – a meaningful combination that serves its clients well. Find out why in our latest Design Story.

Armin Scharf talks to Johannes Müller. Read more here...

Armin Scharf talks to Ulrich Merkle. Read the interview here...