Dear Readers,

The new year has just begun, so what better time to send you a roundup of the latest news and upcoming dates than our first newsletter of 2023!

This year’s Baden-Württemberg International Design Award Focus Open 2023 is underway! You’ll find all the important information about the call for entries below. Plus, the aed neuland competition for young designers is calling for entries too – the deadline is 31 March 2023.

Part 2 of the Creätive House is about to begin at Haus der Wirtschaft in Stuttgart! The second kick-off event will take place on 02 February 2023.

Enjoy the read!
The Design Center Baden-Württemberg team


Apply now! Closing date for entries: 06 April 2023


Once again, companies and professional designers from all over the world are invited to enter their newest and most innovative design solutions for the Baden-Württemberg International Design Award, Focus Open 2023.

Win Gold, Silver, a Special Mention – or Meta – plus feedback from an independent jury and a publicity boost in the form of our yearbook, exhibition and online presentation. Not to mention great selling points for your communications!

Never before has professional design been so important and so much a matter of course as it is today. The Baden-Württemberg state award Focus Open provides an annual and transparent roundup of what’s state of the art when it comes to design, innovation and sustainability. And in 2023, Focus Open is once again rewarding new products, services and concepts for their innovativeness and design quality.

With Focus Open, startups, newcomers and founders have the same chances of winning an award for their exciting projects as established design agencies and companies do!


Click here for the call for entries and further information.
Registration closes on 06 April 2023



Apply now! Closing date for entries: 31 March 2023.

The aed e.V. is delighted to call for entries for the 2023 edition of its interdisciplinary “neuland” competition for young designers, which is organised with the support of the Karl Schlecht Foundation and other sponsors and being held for the ninth time.

Students and graduates of universities, academies and colleges who are no older than 28 when the call for entries closes on 31 March 2023 are eligible to participate. There will be one gold prize winner in each of the five categories, each of whom will receive prize money of €2,000. The prize money is funded by donations from Atelier Brückner, PHOENIX, the German Design Council, studiokurbos and Werner Sobek Group. There will also be up to four special mentions per category. The winners will be honoured and published in conjunction with an award event in early July 2023.

An independent jury consisting of 20 experts from the fields of architecture, engineering and design will decide which entrants will be awarded the “neuland” prize in late April 2023. The winners of each category will be presented on the neuland website together with the corresponding jury statements. As a result, students are already able to list competition achievements when they start making applications.


Find out more here.


From 02 to 17 February 2023
Haus der Wirtschaft, Stuttgart, 2nd floor, Max Eyth Hall

Since 12 January 2023, Haus der Wirtschaft in Stuttgart has been presenting Baden-Württemberg’s cultural and creative industries sector in a special format: THE CREÄTIVE LAND showcases the many and varied aspects of the state’s creative economy in two phases (Part 1: 12.01. - 27.01.2023; Part 2: 02.02.-17.02.2023). THE CREÄTIVE HOUSE pop-up project is organised by the Ministry of Economic Affairs, Labour and Tourism in collaboration with MFG Medien- und Filmgesellschaft Baden-Württemberg.

Companies from the cultural and creative sector are given the opportunity to present their projects and works to a broad audience. In exhibitions and performances, as well as various talk formats and after-work lounges with cross-sector themes, creatives can meet representatives from companies and startups, as well as students and trainees. At THE CREÄTIVE HOUSE, creative ideas can be presented, tested, discussed and developed through co-working.

The participants from the cultural and creative sectors, together with their products and works, were selected by a jury made up of representatives from business and industry, public administration and creative industries development. The criteria are the quality of the works, intermediality, sustainable production and value creation, and cross-sector innovation. The creatives selected present their products, works and projects in visual, acoustic, media or digital form.

Find out more here.


Do you know about our DESIGN 1ST ADVISORY SERVICE?
Design 1st advisory service for SMEs in Baden-Württemberg.

This is a special service for small and medium-sized enterprises in Baden-Württemberg. In our individual Design 1st advisory sessions, companies receive information about a variety of issues relating to product and graphic design. They are given advice on the various possibilities for collaborating with designers and how to integrate design services into their product development process. Experienced designers provide guidance on awarding commissions, briefing designers and assessing the benefits, time required and costs.

But designers themselves can also approach the Design Center Baden-Württemberg for advice on how to make the most of their innovative ideas and concepts. Our experts are happy to provide them with feedback and tips for marketing their products.

The Design 1st advisory sessions last for one hour and take place at the Design Center Baden-Württemberg.

This advisory service is free of charge.

If you’d like to arrange an appointment, please call us on +49(0)711-123-2570 or write an email to:

Find out more here.


Book recommendations from our Design Library

You can visit our Design Library in person too!
Opening times:

Tuesday to Thursday: 09.00-15.00
Friday: 09:00–13:00

Peter Arnell
Portfolio 1980–2020
Ed. Studio Peter Arnell
Hatje Cantz Verlag, 2022

“Throughout his forty-plus-year career, Peter Arnell has built an unparalleled reputation creating groundbreaking, boundary-averse work for many of the world’s most well-known brands. This beautifully conceptualized two-volume publication celebrates over four decades of tireless innovation and provides rich insight into a creative mind and an exceptionally diverse body of work. Arnell’s far-reaching career has spanned disciplines ranging from graphic design, industrial design, automotive design, architecture, photography, and filmmaking, and has involved numerous collaborations with iconic figures like Helmut Newton, David Hockney, Muhammad Ali, Tom Brady, Steven Spielberg, and Jay-Z to name just a few. Included are signature projects for Samsung, Chanel, Gucci, DKNY, Pepsi, Reebok, Chrysler, Nespresso, and the Special Olympics, as well as texts by architect Frank Gehry, photographer Peter Lindbergh, and New York Times journalist Michel Marriott.

PETER ARNELL (*1958, Brooklyn, New York) started his career working in the offices of Robert A.M. Stern and Michael Graves before publishing, writing, designing, and editing over twenty books on contemporary architecture, art, and photography for Rizzoli International Publications. He began specializing in design, branding, and product development with the founding of Arnell/Bickford in 1980. A twenty-year retrospective of his work Made in Brooklyn was published in 1996, and his New York Times best seller, Shift: How to Reinvent Your Business, Your Career, and Your Personal Brand appeared in 2010.”
(Hatje Cantz Verlag)

Olympic Games
The Design

Niggli, 2020

“Is there a bigger challenge for a designer than the creation of an identity for the Olympic Games? Each venue has developed its own unique image, merging national spirit and international trends with the Olympic spirit of friendship, solidarity and fairness.

‘Olympic Games – The Design’ provides an in-depth overview of the history of the Games, with for the first time the visual appearance in the centre of attention: logos, mascots, medals, pictograms, uniforms, tickets, luggage tags, posters, souvenirs and much more. The author Markus Osterwalder presents a total of around 6,000 illustrations on over 1,500 pages in two volumes with 58 chapters including astonishing facts and stories about who created what and how. For each of the Games, the passionate Swiss collector has systematically chosen examples from the fields of graphic design, typography, fashion design and product design that enable viewers and readers to fully grasp the design identity of the respective Games. In addition, this title also shows an extraordinarily exciting development in the field of corporate identity and brand design.”

Jens Risom
Seat at the Table

Phaidon, 2022

“Jens Risom, a key figure in mid-century modern design, was one of the first designers to introduce Scandinavian design to the United States and his highly collectible original work is currently selling for large sums at auction. In 1942, Risom’s designs formed the majority of the inaugural collection of original furniture for the iconic Hans Knoll Furniture Company and many of his key pieces are still in production today, by leading manufacturers including Knoll, Design Within Reach, De Padova, Camira, and Ralph Pucci.

This, the first authoritative biography of Risom, spans his education in Denmark, early collaborations with Georg Jensen and Hans Knoll, the creation of his own company – Jen Risom Design – his celebrated prefab house on Block Island, RI, as well as his legacy and presence in the 21st century. With unique access to a plethora of never-before-seen sketches, photographs and ephemera, this book proves, as the immortal slogan in his iconic ad campaign shot by Richard Avedon tells us, ‘The answer is Risom.’” (phaidon)