We’ve got some great design topics for you! We start off with a Design Story about the whiteID agency. The jurors of our international design award FOCUS OPEN 2021 are looking forward to your innovations, and you’ll soon be able to pay a virtual visit to our Success Factor Design exhibition in Karlsruhe – don’t miss it! The NEULAND competition for young designers is getting underway again and we’ve included some new acquisitions from our Design Library for you as well.

And – we’re looking for creative new members for our team! Interested?
Enjoy the read!
The Design Center team

whiteID GmbH & Co. KG

Innovation partner

whiteID is an important go-to for makers of children’s products, because besides design services the agency delivers one-stop product developments as well. They’re surprisingly complex – and we’re not just talking about the child seats. Andreas Hess, one of whiteID’s managing directors, explains why in our latest Design Story. He also reveals why there’s much, much more to whiteID’s expertise than children’s products.

Read more here.



Job vacancies
We’re expanding our team at the Design Center Baden-Württemberg and looking to fill the following vacancies with immediate effect:

Graphic design (Bachelor) (f/m/d)
Audiovisual communication (Bachelor) (f/m/d)
Interested? We’d be delighted to receive your application!


Baden-Württemberg International Design Award

Shine a spotlight on your design expertise!
Win good arguments for your communications and perfect publicity!
You can register to take part as of now! The registration deadline is 1 April 2021.

Never before has professional design been so important and so much a matter of course as it is today. The Baden-Württemberg state award Focus Open provides an annual and transparent roundup of what’s state of the art when it comes to design, innovation and sustainability. In 2021, Focus Open will once again be rewarding new products, services and concepts for their innovativeness and design quality.

With Focus Open, startups, newcomers and founders have the same chances of winning an award for their exciting projects as established design agencies and companies do!

Win Gold, Silver, Special Mention – or even Meta – plus feedback from an independent jury and a publicity boost in the form of our yearbook, exhibition and online presentation.

Click here for all the facts and figures on the competition.
Details of this year’s competition are available here.
Click here to register online.

Design expertise as a route to success

The Design Center Baden-Württemberg is presenting the exhibition Success Factor Design 2021 in collaboration with Karlsruhe District Government!

The activities of the Design Center Baden-Württemberg    
The Design Center Baden-Württemberg promotes dialogue between industry and the design sector, raises public awareness of the criteria for good design and shows companies that design expertise can help them successfully differentiate themselves from competitors – as impressively demonstrated by the exhibitors.

Award-winning companies and design agencies
The Design Center has been holding the Baden-Württemberg International Design Award FOCUS OPEN since 1991. Every year, it invites manufacturers and designers from all over the world to enter their latest innovations for the sought-after FOCUS accolade. The prize-winning works from 2020 are presented in the exhibition.

Up-and-coming designers from Baden-Württemberg
The ENTDECKT! format is a very special initiative by the Design Center Baden-Württemberg. The underlying idea: to track down design talents from Baden-Württemberg and give them the opportunity to present themselves to a broad public. Design has many facets – discover some of them in our exhibition!

Detailed information about the exhibition and all the exhibitors is already available. And from 26 February, you can see all the works for yourself during a virtual tour.

Find out more about the exhibition here.

Competition for young designers

aed NEULAND 2021

The “neuland” competition for young designers is back again in 2021 thanks to the generous support of the Karl Schlecht Foundation.

Students and graduates of colleges, academies and universities who are no older than 28 (born on or after 01.04.1993) when the call for entries closes on 31 March 2021 are eligible to participate.

The sponsorship prize is presented in the following categories:
Architecture + Engineering
Exhibition Design + Interior Design
Product Design
Communication Design
Interaction Design

There will be one gold prize winner in each of the five categories, each of whom will receive prize money of €2,000. For further information about the competition, see the “Conditions of participation”. Registration is possible as of now, the closing date for entries is 31 March 2021.

Click here to register.



Here are our latest new acquisitions!

Design from the Alps 1920-2020
Authors / Eds. Claudio Larcher, Massimo Martignoni, Ursula Schnitzer
Zurich, Scheidegger & Spiess 2019

Over centuries, the transnational Alpine region Tyrol - South Tyrol - Trentino (Alto Adige) has developed along ancient trade routes between Germany and Austria on one side of the Alps and northern Italy on the other. Similar to the region’s modern and contemporary architecture, its product design is in many cases rooted in a rich local tradition of craftsmanship. Yet since the 1920s, this multi-lingual region has also proven its remarkable openness to European modernism’s most progressive movements and become an unexpected laboratory for technical and formal exploration in the middle of the continent. Design from the Alps, published to coincide with an exhibition at Museum Kunst Meran in autumn 2019, tells the story of a century of product design from Tyrol - South Tyrol - Trentino, highlighting the vast variety of discoveries and innovations that have emerged there. Featured artists include, among others, Fortunato Depero (1892-1960), whose experiments were inspired by the Secondo Futurismo, Gino Pollini (1903-91), a pioneer of the interwar period, as well as the celebrated architects and designers Lois Welzenbacher (1889-1955), Clemens Holzmeister (1886-1983), and Ettore Sottsas (1917-2007). Lavishly illustrated, the book follows the many protagonists of this at the same time heterogeneous and collectively strong scene and offers an insightful tour d’horizon of the manifaceted design culture of western Austria and northern Italy. Text in English, German and Italian.

Trade Fair Design Annual
Authors / Eds. Sabine Marinescu, Janina Poesch
Stuttgart, avedition 2020

Until spring 2020 the trade fair sector was still boasting: “You can’t email a handshake!” Then corona came along and everything was turned upside down: exhibitions were postponed, cancelled or relocated into digital space. It also brought forth new concepts with which we had not reckoned a couple of years ago: virtual twins, AR or VR walk-through stands, online exhibitions with new meeting formats, or quite different ideas that are currently turning the sector upside down, providing new impetuses and making the trade fair a place as we have never known it before. The new trade fair yearbook presents not only the most exciting exhibition settings of the previous year but also entices us into virtual space. Sabine Marinescu and Janina Poesch are both architects, journalists and founders of PLOT – the network in the area of spatial installations. Since 2008, they have been publishing print and online magazines as well as reference books in the wide field of scenography.